Edwardsville CEO News

9/28/2026 News Article

28Sep
π‘΄π’‚π’“π’Œπ’†π’•π’Šπ’π’ˆ π’Šπ’”π’'𝒕 𝒋𝒖𝒔𝒕 𝒂𝒃𝒐𝒖𝒕 π’”π’†π’π’π’Šπ’π’ˆ π’”π’π’Žπ’†π’•π’‰π’Šπ’π’ˆ. 𝑰𝒕'𝒔 𝒂𝒃𝒐𝒖𝒕 π’„π’π’π’π’†π’„π’•π’Šπ’π’ˆ 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 π’”π’π’Žπ’†π’•π’‰π’Šπ’π’ˆ 𝒕𝒉𝒂𝒕 ...

π‘΄π’‚π’“π’Œπ’†π’•π’Šπ’π’ˆ π’Šπ’”π’'𝒕 𝒋𝒖𝒔𝒕 𝒂𝒃𝒐𝒖𝒕 π’”π’†π’π’π’Šπ’π’ˆ π’”π’π’Žπ’†π’•π’‰π’Šπ’π’ˆ. 𝑰𝒕'𝒔 𝒂𝒃𝒐𝒖𝒕 π’„π’π’π’π’†π’„π’•π’Šπ’π’ˆ 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 π’”π’π’Žπ’†π’•π’‰π’Šπ’π’ˆ 𝒕𝒉𝒂𝒕 𝑴𝑨𝑻𝑻𝑬𝑹𝑺. πŸŽ―πŸ’‘

Edwardsville CEO had the privilege of welcoming Jordan McCreery, entrepreneur and President of Ingrained Media, for an incredible morning exploring the world of marketing, branding, and storytelling!

Jordan challenged our students to think differently about marketing and gave them some practical tools they can put to work RIGHT NOW as they develop their class business.

A few takeaways that stuck with us:

🎯 KNOW YOUR AUDIENCE. Who are you trying to reach, and what value can you provide them?

πŸ’‘ MARKETING IS CONNECTION. It's not just about advertising. It's about connecting what you offer with what people actually care about.

πŸ“± BE INTENTIONAL. Don't try to be everywhere. Understand your audience, choose the right platforms, and create content with a purpose.

🀝 YOUR NETWORK IS YOUR NET WORTH. Relationships, conversations, and collaborations can open doors you never imagined!

Every business has a story. Every entrepreneur has a story. The challenge is figuring out how to tell that story in a way that connects with others and inspires them to take action.

A HUGE thank you to Jordan for sharing his experiences, practical advice, and passion for helping others succeed. We are especially grateful for his willingness to serve as a resource for our students as they continue their entrepreneurial journeys and his support as a student mentor!

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