โœจ ๐‘บ๐’‘๐’“๐’†๐’‚๐’…๐’Š๐’๐’ˆ ๐’‰๐’‚๐’‘๐’‘๐’Š๐’๐’†๐’”๐’”, ๐’๐’๐’† ๐’„๐’–๐’”๐’•๐’๐’Ž๐’†๐’“ ๐’‚๐’• ๐’‚ ๐’•๐’Š๐’Ž๐’†. โœจ

CEO had the BEST morning visiting Happy Up Inc. with owner โ€” and CEO mentor โ€” Shawnta' Ray!

Shawnta' gave our students an inside look at what it truly takes to run a successful brick-and-mortar โ€œmom and popโ€ shop. What started for her in 1995 as a job at Once Upon a Toy eventually turned into ownership, a rebrand to Happy Up, and the growth into three buildings and additional locations.

Today, Happy Up is a staple in the Edwardsville community โ€” ๐™– ๐™ก๐™ž๐™›๐™š๐™จ๐™ฉ๐™ฎ๐™ก๐™š ๐™จ๐™ฉ๐™ค๐™ง๐™š ๐™™๐™š๐™จ๐™ž๐™œ๐™ฃ๐™š๐™™ ๐™ฉ๐™ค ๐™›๐™–๐™˜๐™ž๐™ก๐™ž๐™ฉ๐™–๐™ฉ๐™š ๐™๐™–๐™ฅ๐™ฅ๐™ž๐™ฃ๐™š๐™จ๐™จ ๐™–๐™ฉ ๐™š๐™ซ๐™š๐™ง๐™ฎ ๐™–๐™œ๐™š, ๐™›๐™ง๐™ค๐™ข ๐™—๐™–๐™—๐™ฎ ๐™ฉ๐™ค ๐™–๐™™๐™ช๐™ก๐™ฉ.

Students learned about:

๐Ÿ›๏ธ Managing inventory and adapting to yearly cost changes
๐Ÿ’ฐ Navigating loans and financial decisions
๐Ÿ“ The critical importance of location
๐Ÿค The power of community support
๐ŸŒŸ Building and trusting an amazing team

Shawnta' shared candidly about the realities of retail โ€” the strategy behind product selection, maintaining strong vendor relationships, creating memorable customer experiences, and staying nimble in an ever-changing market.

And yesโ€ฆ our students fully embraced the hands-on portion of the visit โ€” playing games and snuggling the Jellycats may have been a highlight of the morning! ๐Ÿงธ๐Ÿ’›

Shawnta', thank you for opening your doors, sharing your journey, and mentoring our students. Your story is a powerful example of how passion, perseverance, and community can build something truly special.


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