𝑬𝒗𝒆𝒓 𝒘𝒐𝒏𝒅𝒆𝒓𝒆𝒅 𝒉𝒐𝒘 𝒊𝒏𝒗𝒆𝒏𝒕𝒐𝒓𝒔 𝒑𝒓𝒐𝒕𝒆𝒄𝒕 𝒕𝒉𝒆𝒊𝒓 𝒊𝒅𝒆𝒂𝒔 𝒊𝒏 𝒂 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒗𝒆 𝒘𝒐𝒓𝒍𝒅? Today our CEO students dove into the fascinating world of intellectual property with Chris Carroll, Managing Partner at Carroll, Hoette & Butscher — a leading intellectual property law firm based in St. Louis that helps innovators secure and leverage patents, trademarks, and other IP protections nationally and around the world.

Chris facilitated an engaging and informative discussion that reminded students how essential IP knowledge is for anyone launching a business or creating something new. Some of today’s key lessons included:

🔑 𝑰𝒅𝒆𝒂𝒔 𝒉𝒂𝒗𝒆 𝒗𝒂𝒍𝒖𝒆 — and knowing how to protect them matters.
🔑 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝒊𝒔 𝒂𝒕 𝒕𝒉𝒆 𝒉𝒆𝒂𝒓𝒕 𝒐𝒇 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏 — your idea isn’t just about technology, it’s about solving real problems.
🔑 𝒀𝒐𝒖𝒓 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏 𝒔𝒑𝒓𝒆𝒂𝒅𝒔 𝒄𝒓𝒆𝒂𝒕𝒆𝒔 𝒓𝒊𝒑𝒑𝒍𝒆𝒔 𝒕𝒉𝒂𝒕 𝒔𝒑𝒓𝒆𝒂𝒅 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒚𝒐𝒖 𝒓𝒆𝒂𝒍𝒊𝒛𝒆. Everything you do can affect those ripples. Manage expectations in a realistic way, prioritize the little things, underpromise and OVERdeliver!

Students asked thoughtful questions and walked away with a deeper appreciation for what it takes to turn an idea into a protected asset.

Chris, thank you for your time, expertise, and ongoing support of our CEO program. We are incredibly grateful to have you as a speaker and resource!

#EdwardsvilleCEO #IntellectualProperty #CarrollHoetteButscher #EntrepreneurialMindset #Innovation #ProtectYourIdeas