“𝓗𝓲, 𝓘’𝓶 𝓪𝓷 𝓮𝓷𝓽𝓻𝓮𝓹𝓻𝓮𝓷𝓮𝓾𝓻!”

After executing their class business venture, CEO students transition into workshopping and developing an individual business, a side hustle, that they will launch at our spring trade show.

Students take the lessons and experiences learned from our guest speakers and experiences and combine them with the framework of “𝓣𝓱𝓮 𝓐𝓻𝓽 (𝓪𝓷𝓭 𝓢𝓬𝓲𝓮𝓷𝓬𝓮) 𝓸𝓯 𝓔𝓷𝓽𝓻𝓮𝓹𝓻𝓮𝓷𝓮𝓾𝓻𝓲𝓪𝓵 𝓣𝓱𝓲𝓷𝓴𝓲𝓷𝓰” – a series of workshops that we are lucky enough to have taught by Doug Villhard, Academic Director for Entrepreneurship at Washington University.

Over the past several weeks, students have begun workshopping their budding ideas. Through these workshops, students have begun to explore the following concepts:

------> The 𝐏𝐑𝐎𝐁𝐋𝐄𝐌…all businesses exist to solve customer problems. What does an outrageously successful idea need?

------> The 𝐒𝐈𝐃𝐄 𝐇𝐔𝐒𝐓𝐋𝐄…What is it? How do I come up with an idea? What categories exist? How do I nail it?

------> The 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍…How do I create a “loveable” solution?

------> 𝐃𝐈𝐅𝐅𝐄𝐑𝐄𝐍𝐓𝐈𝐀𝐓𝐈𝐎𝐍…Why is this important? What are the classic ways to set yourself apart from your competition?

------->𝓕𝓔𝓔𝓓𝓑𝓐𝓒𝓚 𝓲𝓼 𝓪 𝓰𝓲𝓯𝓽, 𝓫𝓾𝓽 𝓘𝓣𝓔𝓡𝓐𝓣𝓘𝓞𝓝 𝓲𝓼 𝓼𝓾𝓹𝓻𝓮𝓶𝓮...It doesn't matter if YOU love your product/service...what matters it that it solves a problem for your CUSTOMER.

Over the course of winter break, students will be honing in on their individual business ventures and, most importantly, interviewing potential customers to gather valuable FEEDBACK. January PROTOTYPE DAY (round 1) is right around the corner! Stay tuned...things are getting quite exciting 😁