Guest Speaker | Parker Lawrence | Independent Lead Sales Representative for Jostens
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Capture. Celebrate. Inspire. The mission of Jostens is all about recognizing life’s most important moments, and inspiring the creation and celebration of even more.
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Parker shared the history of Jostens that began in 1897 when a jewelry repairman by the name of Otto Josten, started helping high school students preserve the memory of their most important moments. Since then, generation after generation has celebrated life's milestone moments with Jostens. From a preschooler's graduation cap, to a high school student's class ring and yearbook, to a pro athlete's championship ring, the stories behind these milestones have come to define us all.
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As a 3rd generation sales rep for Jostens, Parker shared his experiences in owning his own distributorship. This past year has been tumultuous for us all to say the least, but, Parker and his family-led business were committed to preserving memories for the students in the high schools which he represents, regardless of a global pandemic. His keys to success??
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• You have to be fully accepting of change and willing to roll with the punches.
• Don’t be afraid to reach out to others who are successful! Parker shared how beneficial his group of Illinois sales reps are to helping each other grow.
• Feedback is tremendously important. Putting student and school feedback first has been a huge reason that Jostens has remained such a trusted source for high schools, students and teams around the globe.
• Everything is about relationships. Take the time to reflect, take notes and care about the people you encounter. Trust and communication cannot be understated.
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An incredible role model for our young entrepreneurs. Parker, THANK YOU for joining us today and for working so hard to help preserve our seniors high school moments.
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Side note-- we had a chance to get a hands-on experience with one of the custom, STL BLUES STANLEY CUP CHAMPIONSHIP rings! What a treat! LGB!

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